Design

The front label was designed to look exclusive and timeless, with a vintage-inspired character and carefully balanced typography. Decorative detailing, subtle ornament and a refined colour palette help position the range as elegant and festive. Each variant keeps a consistent master design while using colour differentiation to distinguish the apple varieties.

Production

The project included a complete visual concept for the label family and packaging appearance, with particular attention to shelf impact, readability and premium cues. The overall presentation was developed to support the impression of a high-end sparkling wine alternative.

Scope

The project covered the development of the complete label system for the MUST range, including the refinement of the product name, front and back label design, visual hierarchy across three apple varieties, and the overall premium packaging direction. It also included bottle visualisations and presentation materials showing the final range in a realistic commercial context.

Outcome

The final concept presents MUST as a sophisticated alcohol-free sparkling alternative: crisp, celebratory and visually premium. Served well chilled, it offers a refreshing character and pure natural flavour from Danish apples — designed for celebrations, gifting and elegant everyday moments.